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About Advertising...
Advertising and merchandising is the practice/technique used to bring causes, opinions, products or services to the notice of the public intending to persuade them to respond in a certain way toward the advertisement. Generally, advertising involves promoting goods or services that are for sale, but similar methods are adopted to encourage people to use the roads safely, to support charities, or vote for political candidates, etc. In most countries a vital source of income for the media (i.e., newspapers, periodicals, magazines and radio or television stations) through which it is published/aired. In the capitalist world, advertising has become a very large and important service industry.
Originally the only advertising that existed was conducted by word of mouth. The first step towards modern advertising came with the development of printing in the 15th century. In the 17th century weekly newspapers in London began to advertise, and by the 18th century such advertising was flourishing. The business boom of the 19th century was encouraged growth of the advertising industry. During the 20th century, mainly in the U.S.A., advertising agencies became established. The first being brokers for newspaper space. Later, in the early 1900's ad agencies became involved in actually producing and designing advertising and its message including research, artwork, copying, layout, campaign planning, and advert placement in the various media, Today there are many established advertising media, the oldest and most popular basic form being the newspaper, which has always afforded advertisers large circulation to readerships, in the close vicinity to the advertiser's place of business, and more distant (national and international newspapers). Ads placed using this method could be updated and amended as necessary. Magazines and periodicals are the other main printed medium, which are normally directed towards a more specialised audience (e.g. fishermen, medical personnel or computer enthusiasts) and therfore offer the goods and services offered by appropriate manufacturers and suppliers aimed directly at a readership that is most likely to be interested in these less general categories. Some of the national magazines publish various regional editions, allowing selective targeting of advertisements to geograhical regions. In the more industrial nations the most pervasive media are radio and television commercials, where advertisers purchase short segments of "on-air" time - usually the duration being not more than a minute, except in some countries where radio and television broadcasts are forbidden by the state to broadcast advertisements. Advertising breaks are broadcast during or between regular programs, sometimes determined by the broadcaster and other times decided by the advertiser. The main factors considered by both parties are the ratings (number of listeners or viewers) and the type of audience most likely to be listening or watching. The size of the audience determines price paid, whilst the audience composition is the main deciding factor as to the timing of a certain commercial; thus targeting specific segment of the listening/viewing public.
As individuals and companies have become more aware of the value of advertising, more ingenious methods are being implemented day by day. We now even see advertisements drawing your attention to other advertising media (e.g. television and radio commercials suggesting we "log on" to various web sites, where most times advertising again is the prime revenue or sole sponsorship of such sites).
Other means of advertising include shop-window adverts, posters, handbills, bill-boards, poster-painted motor vehicles, the internet (with sites such as ours), loudspeakers at outdoor functions, dealer displays (e.g flashing neon signs), and promotional "gimmicks" like beer-mats, calendars, diaries, pens, even matchboxes! Promotional gifts appeal to the customer because they arre normally free, and they appeal to the advertiser because they normally remain in view of the customer (and noticed subconciously) for some considerable time. Skillful media use ensures effective advertising, and agencies engaged in this persuit organise complex strategic campaigns based on consumer behaviour market research and other demographic considerations and analyses. Tactics used in successful campaigns are carefully timed to capture the required audience, and creativity to produce the necessary impact. Advertising allows goods to be mass marketed, which ultimately brings prices down. However, advertisers and agencies normally are confined to a budget which will determine how much, and what type(s) of advertising to be transmitted, and the method to be adopted. As major advertising campaigns can be very costly, very often this gives unfair opportunity to the larger organisations who can best afford such campaigns. This in turn leads to monopolistic situations, sometimes forcing the smaller trader to be unable to compete effectively. In some instances, the powerful advertisers are also in a position to influence the media, maybe even distorting the usual content of their regular programmes. Considerations will then be made as to how many people are to be reached, how often the message is to be sent, which medium is the most appropriate and effective for the commodity or service offered. The power of advertising can determine the success or failure of any venture, as unless a consumer is made aware of what's available, the competitors will acquire the market.
One of the main complaints against the use of advertising, from a consumer's point of view, is that the cost is ultimately passed on to the consumer, regardless of whether or not the goods/services are suitable or even wanted!


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About Advertising... Advertising and merchandising is the practice/technique used to bring causes, opinions, products or services to the notice of the public intending to persuade them to respond in a certain way toward the advertisement. Generally, advertising involves promoting goods or services that are for sale, but similar methods are adopted to encourage people to use the roads safely, to support charities, or vote for political candidates, etc. In most countries a vital source of income for the media (i.e., newspapers, periodicals, magazines and radio or television stations) through which it is published/aired. In the capitalist world, advertising has become a very large and important service industry. Originally the only advertising that existed was conducted by word of mouth. The first step towards modern advertising came with the development of printing in the 15th century. In the 17th century weekly newspapers in London began to advertise, and by the 18th century such advertising was flourishing. The business boom of the 19th century was encouraged growth of the advertising industry. During the 20th century, mainly in the U.S.A., advertising agencies became established. The first being brokers for newspaper space. Later, in the early 1900's ad agencies became involved in actually producing and designing advertising and its message including research, artwork, copying, layout, campaign planning, and advert placement in the various media, Today there are many established advertising media, the oldest and most popular basic form being the newspaper, which has always afforded advertisers large circulation to readerships, in the close vicinity to the advertiser's place of business, and more distant (national and international newspapers). Ads placed using this method could be updated and amended as necessary. Magazines and periodicals are the other main printed medium, which are normally directed towards a more specialised audience (e.g. fishermen, medical personnel or computer enthusiasts) and therfore offer the goods and services offered by appropriate manufacturers and suppliers aimed directly at a readership that is most likely to be interested in these less general categories. Some of the national magazines publish various regional editions, allowing selective targeting of advertisements to geograhical regions. In the more industrial nations the most pervasive media are radio and television commercials, where advertisers purchase short segments of "on-air" time - usually the duration being not more than a minute, except in some countries where radio and television broadcasts are forbidden by the state to broadcast advertisements. Advertising breaks are broadcast during or between regular programs, sometimes determined by the broadcaster and other times decided by the advertiser. The main factors considered by both parties are the ratings (number of listeners or viewers) and the type of audience most likely to be listening or watching. The size of the audience determines price paid, whilst the audience composition is the main deciding factor as to the timing of a certain commercial; thus targeting specific segment of the listening/viewing public. As individuals and companies have become more aware of the value of advertising, more ingenious methods are being implemented day by day. We now even see advertisements drawing your attention to other advertising media (e.g. television and radio commercials suggesting we "log on" to various web sites, where most times advertising again is the prime revenue or sole sponsorship of such sites). Other means of advertising include shop-window adverts, posters, handbills, bill-boards, poster-painted motor vehicles, the internet (with sites such as ours), loudspeakers at outdoor functions, dealer displays (e.g flashing neon signs), and promotional "gimmicks" like beer-mats, calendars, diaries, pens, even matchboxes! Promotional gifts appeal to the customer because they arre normally free, and they appeal to the advertiser because they normally remain in view of the customer (and noticed subconciously) for some considerable time. Skillful media use ensures effective advertising, and agencies engaged in this persuit organise complex strategic campaigns based on consumer behaviour market research and other demographic considerations and analyses. Tactics used in successful campaigns are carefully timed to capture the required audience, and creativity to produce the necessary impact. Advertising allows goods to be mass marketed, which ultimately brings prices down. However, advertisers and agencies normally are confined to a budget which will determine how much, and what type(s) of advertising to be transmitted, and the method to be adopted. As major advertising campaigns can be very costly, very often this gives unfair opportunity to the larger organisations who can best afford such campaigns. This in turn leads to monopolistic situations, sometimes forcing the smaller trader to be unable to compete effectively. In some instances, the powerful advertisers are also in a position to influence the media, maybe even distorting the usual content of their regular programmes. Considerations will then be made as to how many people are to be reached, how often the message is to be sent, which medium is the most appropriate and effective for the commodity or service offered. The power of advertising can determine the success or failure of any venture, as unless a consumer is made aware of what's available, the competitors will acquire the market. One of the main complaints against the use of advertising, from a consumer's point of view, is that the cost is ultimately passed on to the consumer, regardless of whether or not the goods/services are suitable or even wanted!
About Us \| Recruitment \| Legal Disclaimer \| Business Advertising \| FREE Private Adverts Contact Us By E-Mail: Advertising Dept, Editor, Webmaster Our Links \| Suggest a Site \| Recommend Us? \| Online Musical Greetings Webmaster Notes: This page is linked to 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 135 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 192 193 194 195 196 197 198 199 200 201 202 203 204 205 206 207 208 209 210 211 212 213 214 215 216 217 218 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 241 242 243 244 245 246 247 248 249 250 251 252 253 254 255 256 257 258 259 260 261 262 263 264 265 266 267 268 269 270 271 272 273 274 275 276 277 278 279 280 281 282 283 284 285 286 287 288 289 290 291 292 293 294 295 296 297 298 299 300 301 302 303 304 305 306 307 308 309 310 311 312 313 314 315 316 317 318 319 320 321 322 323 324 325 326 327 328 329 330 331 332 333 334 335 336 337 338 339 340 341 342 343 344 345 346 347 348 349 350 351 352 353 354 355 356 357 358 359 360 361 362 363 364 365 366 367 368 369 370 371 372 373 374 375 376 377 378 379 380 381 382 383 384 385 386 387 388 389 390 391 392 393 394 395 396 397 398 399 400 401 402 403 404 405 406 407 408 409 410 411 412 413 414 415 416